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About > Coffee Roasts


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roasts There is no "best" roast - it is all a matter of individual taste. However, a too light roast will not develop the flavor oils in the coffee, and a too dark roast will burn the flavor oils out.

Kona in particular has a great varietal flavor, which can be overwhelmed by too dark a roast. The darker the roast...the higher the temperature...the longer the roasting time...the less caffeine. Listed below are our most popular roast styles, with their currently used names, and some typical characteristics.

Full City Roast

Our preferred roast... and a favorite of most! The beans are roasted deeper than a medium roast to bring out the maximum body without overwhelming the Kona flavor with the carbon tones from the roast. We stop the roast at the beginning of the second crackle to produce beans that are chestnut brown with a slight shimmer of oils on the surface.

Dark Roast

Kona makes a particularly sweet, dark roast. The roast is allowed to continue until the second crackle becomes intense. The result is a hearty brew for those who prefer maximum body and strength with distinguishable Kona attributes combined with smoky tones from the roast. Beans are deep brown and shiny from surface oils.

Note: All our coffees are roasted "Full City" unless specified "Dark Roast". We will custom roast if preferred. Our regular grind is suitable for most drip style coffee makers.


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Hawaii Coffee Association Specialty Coffee Association of America The Kona Coffee Council Pacific Coast Coffee Association  
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Phone: (808) 328-8803 Fax: (808) 328-9803
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